
intentional branding and website design
intentional branding and website design
intentional branding and website design
Helping you transform your DIY brand into an intentional, beautiful space that reflects your heart, serves your people, and supports the life you're meant to live.
Helping you transform your DIY brand into an intentional, beautiful space that reflects your heart, serves your people, and supports the life you're meant to live.
Helping you transform your DIY brand into an intentional, beautiful space that reflects your heart, serves your people, and supports the life you're meant to live.
What’s Holding You Back
The Hidden Cost of 'DIY'ing It All
You’ve poured your heart into your work. You know your offer is powerful, but your brand and website don’t reflect the quality of what you do. So, like many creative entrepreneurs, you try to DIY your way through.





Here's the truth
A beautiful brand without strategy is just decoration.
*
A DIY website without clarity will confuse more than it converts.
*
Every month spent in limbo is a month of missed opportunity and income.
*
You didn’t start your business to become a full-time designer.
You started it to make an impact with work that feels meaningful, intentional, and true to who you are.
You didn’t start your business to become a full-time designer.
You started it to make an impact with work that feels meaningful, intentional, and true to who you are.
So let’s take this off your plate and do it right the first time.

What Sets This Experience Apart
Strategic Foundation
Strategic Foundation
Every design decision is backed by UX principles, conversion psychology, and brand clarity so your website doesn’t just look good, it works hard.
High-End Visual Design
High-End Visual Design
Modern and trend aware design that makes your brand stand out. It's timeless, elevated, and thoughtfully tailored to your unique aesthetic.
Clear Client Journey
Clear Client Journey
From first click to final call to action, your site will guide users with intention. It will turn curiosity into connection and clicks into clients.
Story-Driven & Personal
Story-Driven & Personal
We dive deep together to understand your ideal client, uncover your voice and vision, and bring your story to life through intentional design.

What Sets This Experience Apart
Strategic Foundation
Every design decision is backed by UX principles, conversion psychology, and brand clarity so your website doesn’t just look good, it works hard.
High-End Visual Design
Modern and trend aware design that makes your brand stand out. It's timeless, elevated, and thoughtfully tailored to your unique aesthetic.
Clear Client Journey
From first click to final call to action, your site will guide users with intention. It will turn curiosity into connection and clicks into clients.
Story-Driven & Personal
We dive deep together to understand your ideal client, uncover your voice and vision, and bring your story to life through intentional design.














You care deeply about your work, but translating that into a cohesive, strategic brand & website often feels like a full-time job in itself. That's where I come in.
You care deeply about your work, but translating that into a cohesive, strategic brand & website often feels like a full-time job in itself. That's where I come in.
You care deeply about your work, but translating that into a cohesive, strategic brand & website often feels like a full-time job in itself. That's where I come in.
I guide purpose-driven entrepreneurs like you through a process that blends deep discovery with intentional design & smart strategy so your online presence finally feels aligned, authentic, & built to support the life you’re truly meant to live.
I guide purpose-driven entrepreneurs like you through a process that blends deep discovery with intentional design & smart strategy so your online presence finally feels aligned, authentic, & built to support the life you’re truly meant to live.

Why Founders Like You Trust Me to Bring Their Brand to Life
Professional Experience
Professional Experience
Professional Experience
5+ years of experience in branding, digital marketing, and design
5+ years of experience in branding, digital marketing, and design
Proven Results
Proven Results
Proven Results
Used strategic website and brand design to help an entrepreneur reach their first million-dollar year, boosting annual sales by 49%
Used strategic website and brand design to help an entrepreneur reach their first million-dollar year, boosting annual sales by 49%
UX / UI Design Certified
UX / UI Design Certified
UX / UI Design Certified
700+ hours of UX study
700+ hours of UX study
Why UX? User experience optimized websites have higher conversion rates, customer retention, and brand trust
Why UX? User experience optimized websites have higher conversion rates, customer retention, and brand trust
Deep Industry Knowledge
Deep Industry Knowledge
Deep Industry Knowledge
10+ years working in E-commerce & creative service based industries
10+ years working in E-commerce & creative service based industries
What Clients Are Saying
"I am blown away and you did such an amazing job. You're amazing at what you do!"
"HOLY COW. This is amazing. The whole page. I can't even believe you took my thoughts and turned it into this. Wow."
"Working with Rae on designing and building out my website was an absolute game changer. From the very beginning she exceeded all my expectations and delivered mind blowing results that truly brought my vision to life."

What To Expect
3 step Process
This isn’t a rushed, templated experience. It’s a collaborative journey where we uncover the authentic core of your brand, shape it with clarity, and build something enduring so your identity and website align with your values and connect with your audience.
***Depending on your needs, you may enter the process at different stages. This is a general outline that will be tailored to you.
***Depending on your needs, you may enter the process at different stages. This is a general outline that will be tailored to you.


Root & Reflect
Root & Reflect
We begin with a guided discovery process to explore your story, vision, and purpose. Expect meaningful prompts, curated visual mood boards, and even a playlist that captures the emotional tone of your brand.


Shape & Build
Shape & Build
With your brand foundation in place, I design a strategic identity and modern website that feel aligned, compelling, and elevated. Every element from typography to layout is crafted with intention and proven design strategy.


Launch & Embody
Launch & Embody
You walk away with a cohesive, high-performing digital presence and the clarity to confidently embody your brand in the world with ease, beauty, and purpose.

What To Expect
3 step Process
This isn’t a rushed, templated experience. It’s a collaborative journey where we uncover the authentic core of your brand, shape it with clarity, and build something enduring so your identity and website align with your values and connect with your audience.
***Depending on your needs, you may enter the process at different stages. This is a general outline that will be tailored to you.

Root & Reflect
We begin with a guided discovery process to explore your story, vision, and purpose. Expect meaningful prompts, curated visual mood boards, and even a playlist that captures the emotional tone of your brand.

Shape & Build
With your brand foundation in place, I design a strategic identity and modern website that feel aligned, compelling, and elevated. Every element from typography to layout is crafted with intention and proven design strategy.

Launch & Embody
You walk away with a cohesive, high-performing digital presence and the clarity to confidently embody your brand in the world with ease, beauty, and purpose.
design services
design services

FRAMER
SHOPIFY
WIX
Website Design
FRAMER
SHOPIFY
WIX
Website Design
FRAMER
SHOPIFY
WIX
Website Design
BRAND GUIDE
LOGOS
STRATEGY
brand design
BRAND GUIDE
LOGOS
STRATEGY
Brand Design
BRAND GUIDE
LOGOS
STRATEGY
brand design
WEBSITE
BRAND IDENTITY
+
full service
WEBSITE
BRAND IDENTITY
+
full service
WEBSITE
BRAND IDENTITY
+
full service
FIGMA
UX DESIGN
TESTING
app UX/UI design
FIGMA
APP DESIGN
TESTING
UX/UI design
FIGMA
UX DESIGN
TESTING
app UX/UI design

Let's Connect
Let's Connect
Ready to grow, connect, & thrive?!
Ready to grow, connect, & thrive?!
Whether you're ready to start your project or just have a few questions, I’d love to hear from you! Fill out the form below to book a discovery call.